Burberry and Tom Ford Both Announce See-Now-Buy-Immediately Collections for September

What a day of drama!!                               
                             

Hot on the heels of Burberry’s announcement that it will be launching a see-now-buy-immediately women’s and men’s show in September, Tom Ford has declared the same thing.

Ford has called off press previews of his Fall 2016 collection, which were scheduled in New York for next week, and will show and sell the offering, all in one go, in September. “In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers is an antiquated idea and one that no longer makes sense,” Ford said in a release. “Our customers today want a collection that is immediately available . . . Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”